Media Buying, Planning & Management

AOR Direct has the experience and relationships to provide you with the most cost-effective television media to deliver the best possible ROI for your campaign. With an unparalleled long form cable and broadcast portfolio, our team has purchased nearly $1 billion in media, generating more than $2 billion in product sales. With a staff of direct response media veterans and seasoned account executives, AOR Direct has the resources to deliver strategic media plans that drive results.

As part of our full-service approach to media management, we oversee the following campaign aspects:

• Results Analysis & Reporting – As your media partner we become accountable for your daily results. Our results analysis process assists in media planning and allows us to be proactive in managing every single buy. We report detailed data to you on a schedule customized by you.
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• Telemarketing – We assist with the selection and management of your telemarketing partner. From script review and evaluation to sales conversion and upsell programs, our goal is to work directly with your telemarketer to further maximize your bottom line return. We also interact with your call center on a daily basis to ensure call schedules are in line with the media booked and call reports are received.
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• Duplication Management – We help you choose a tape duplication company that best suits your needs. While working closely with your dub company, we order tapes and keep track of 800 number assignments, making every effort to keep costs down.